Public Affairs in Practice

A Guide to Lobbying
1. Auflage 2006
ISBN: 978-0-7494-4472-3
Verlag: Kogan Page

Buch, Englisch, 192 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 304 g

Reihe: PR In Practice

Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties.

This is the first book to examine the methods PA professionals use to make an impact. It takes each area of the industry in turn and looks at the tools involved in delivering a PA programme. It also highlights the potential benefits of public affairs, such as protecting an organization from perceived threats of new regulation; identifying new market opportunities; and raising the profile of an organization. Case studies and tips from industry professionals make this a practical "how to" guide for practitioners at all levels and students.

Importantly, the authors consider not only established markets the US, UK and Western Europe but also the opportunities presented to companies from these countries by the EU accession states and China, where there are currently very few PA professionals.

Finally, there is a discussion of future trends and developments in PA.

Autoren/Hrsg.

Thomson, Stuart

John, Steve

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations

Inhaltsverzeichnis

Chapter - 01: Introduction;Chapter - 02: The art of lobbying;Chapter - 03: Reputation and the media;Chapter - 04: Managing issues;Chapter - 05: Stakeholder relations;Chapter - 06: Corporate social responsibility;Chapter - 07: Conclusion

Leseproben

Foreword by Senator George Mitchell Preface by Stuart Thomson and Steve John 1. Introduction Public Affairs in Practice What is lobbying? Lobbying or public affairs? How the UK public affairs industry has changed What difference does public affairs make? Public affairs around the globe Getting into public affairs Early stages Codes of conduct Overall 2. The Art of Lobbying Why lobby? Monitoring What do you want to do? How policy is made in the UK Policy How to lobby Contact programme Meetings Local government Scotland Wales Europe Global institutions General rules 3. Reputation and the Media Media relations Crisis management 4. Managing Issues Get to the heart of the issue Building the evidence Think tanks Economic consultancies Business schools Polling organizations Building support Conclusion 5. Stakeholder Relations The value of stakeholders Identify your stakeholders Understanding your stakeholders Engaging your stakeholders Planning communications Summary 6. Corporate Social Responsibility Definitions Measuring CSR The growth of CSR Why CSR? The role of government Impact of CSR on public affairs Conclusion 7. Conclusion On a personal level Future trends and developments Overall Public affairs - a checklist 8. Appendix - Codes of Conduct CIPR APPC PRCA EPACA EULobby.net SEAP

Über Autor(innen)

John, Steve
Dr Steve John is Director of Government Affairs for PepsiCo UK and Ireland. Before that, he ran Upstream, the political consultancy and regulatory affairs division of the international law firm, DLA Piper. He has also worked as a journalist and as a political consultant for a number of government relations firms.

Thomson, Stuart
Dr Stuart Thomson is a Public Affairs Consultant at Bircham Dyson Bell, the leading law firm and Parliamentary Agency. He was previously a Director at the public affairs arm of DLA Piper, the global law firm. He writes and lectures on business and political issues and is the author of several books. Stuart is also an honorary research fellow at the University of Aberdeen.

Dr Stuart Thomson is Senior Public Affairs Adviser at Bircham Dyson Bell, the leading law firm and Parliamentary Agency. He was previously a Director with Upstream, the political consultancy and regulatory affairs division of the international law firm, DLA Piper Rudnick Gray Cary. He writes and lectures on business and political issues and is the author of several books.

Steve John is Director of Government Affairs for PepsiCo UK and Ireland. Before that, he ran Upstream, the political consultancy and regulatory affairs division of the international law firm, DLA Piper Rudnick Gray Cary. He has also worked as a journalist and as a political consultant for a number of government relations firms.