Buch, Englisch, 240 Seiten, Format (B × H): 192 mm x 243 mm, Gewicht: 555 g
Buch, Englisch, 240 Seiten, Format (B × H): 192 mm x 243 mm, Gewicht: 555 g
ISBN: 978-0-07-136997-8
Verlag: McGraw-Hill Education - Europe
From Chapter 1Business is about communication. Every day, scores of questions must be answered, and each answer must be communicated quickly, completely, and with a minimum of confusion. Time has become our most valuable, irreplaceable commodity, andin today's rapid fire, ultra-competitive business environmentdelays or errors in communicating information are uncalled for, unaffordable.and unacceptable.Say It With Charts, 4th Edition, shows you how to put your message in visual form and translate information and ideas into persuasive, powerful charts, visuals, and multimedia presentationsholding your audience's attention as you communicate exactly what you want, with no confusion. The newest edition of this bestselling classic covers every important point from previous editions and, in addition, shows you how to use today's digital technologies to create professional-quality, attention-grabbing visuals on your computer screen.Everything you need to know to make your charts and visuals eye-catching and memorable is in these pages, including: - Commandments for designing successful onscreen visuals - Techniques for conveying your messages using visuals and visual metaphors - How to decide when to use a chartand know when a chart could work against you - Graphic representations of ineffective, counter-productive chartswith examples of how they could be improved - Time- and money-saving methods to make one presentation template serve multiple audiences - Hands-on practice projects and exercises to help you grasp each important concept Over the years, Say It With Charts has become the standard guidebook for executives, sales managers, management consultantsall those who want to make their points clearly and concisely, whether speaking directly to a packed conference room or communicating on computer screens across the globe. Now updated for today's technological communications revolution, it will show you how to translate your most compelling data and messages into even more compelling visuals, and hammer home your message every time.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
- Wirtschaftswissenschaften Betriebswirtschaft Management
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
Weitere Infos & Material
Section I: Choosing Charts. Section II: Using Charts. Section III: Say It With Concepts Metaphors. Visual Concepts. Visual Metaphors. Section IV: Say It.Com.