Buch, Englisch, 255 Seiten, PB, Format (B × H): 148 mm x 210 mm
Buch, Englisch, 255 Seiten, PB, Format (B × H): 148 mm x 210 mm
ISBN: 978-3-938363-72-0
Verlag: HARLAND media
In this book, Thomas Fischer investigates service business development from three perspectives: dynamic capabilities for developing the service business, service strategy change and strategic fit with the overall business strategy, environmental and organizational factors. The three perspectives form an integrated management framework that provides guidance to succeed in service business development. The book is addressed to practicing managers and researchers with an interest in service management in manufacturing companies.