Lam / Graham | CHINA NOW DOING BUSINESS IN TH | Buch | 978-0-07-147254-8 | sack.de

Buch, Englisch, 385 Seiten, Format (B × H): 160 mm x 234 mm, Gewicht: 690 g

Lam / Graham

CHINA NOW DOING BUSINESS IN TH

Buch, Englisch, 385 Seiten, Format (B × H): 160 mm x 234 mm, Gewicht: 690 g

ISBN: 978-0-07-147254-8
Verlag: McGraw-Hill Education Ltd


Turn East-West Relations Into Win-Win SituationsChina has more than one billion people. That's one billion potential customers. China Now is your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together, Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights.A comprehensive all-in-one tour of the world's fastest growing market, China Now is filled with everything you need to know about China's people, negotiation styles, culture, history, economics, and business dealings. You'll learn how to plan, where to go, and who to visit for the best results. And, unlike other books on the market, you'll discover the key differences between various regions and businesses that could make or break the deal.China Now includes: - The best regions to do business - Nonverbal cues and culture-based signals - Important travel, meeting, and personnel tips - Laws and regulations on customs, foreign trade, and investment - Protecting your intellectual property rightsEven if you've read Sun Tsu's The Art of War, this book will help you master the art of peaceful negotiations-and establish long-term partnerships that profit everyone involved. The advice you'll find here is not only invaluable; it's absolutely essential to the future of your business.
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Graham, John
John L. Graham is Professor Emeritus of International Business and Marketing at the Paul Merage School of Business, University of California, Irvine. At UCI he has served as the Director of the Center for Global Leadership & Sustainability, Associate Dean, Director of the Long US-China Institute, and Director of the Center for Citizen Peacebuilding. He was a Visiting Scholar, Georgetown University School of Business, Visiting Professor at Madrid Business School in Spain, and Associate Professor, University of Southern California. Before beginning his doctoral studies at UC Berkeley, he forecasted demand in global energy markets for a division of Caterpillar Tractor Co. and served as an officer in the U.S. Navy Underwater Demolition/SEAL Teams. John is the author of Spiced: The Global Marketing of Psychoactive Substances, CreateSpace 2016; (with Lynda Lawrence and William Hernandez Requejo), and How to Build Relationships through INVENTIVE NEGOTIATIONS, Palgrave-Macmillan, 2014 and 2nd edition Amazon.com Services LLC, 2020; (with William Hernandez Requejo) of Global Negotiation: The New Rules, Palgrave-Macmillan, 2008; (with N. Mark Lam) of China Now, Doing Business in the Worlds Most Dynamic Market, McGraw-Hill, 2007; (with Yoshihiro Sano and James Hodgson, former U.S. Ambassador to Japan) of Doing Business with the New Japan, Rowman & Littlefield, 4th edition, 2008; and editor (with Taylor Meloan) of Global and International Marketing, Irwin, 2nd edition, 1997. He has published articles in publications such as Harvard Business Review, Journal of Marketing, Journal of International Business Studies, Strategic Management Journal, Journal of Consumer Research, Journal of International Marketing, Marketing Science, and the Harvard Negotiation Journal. Excerpts of his work have been read into the Congressional Record, and his research on business negotiation styles in 22 cultures was the subject of article in the January 1988 issue of Smithsonian. His 1994 paper in Management Science received a citation of excellence from the Lauder Institute at the Wharton School of Business. He was selected for the 2009 International Trade Educator of the Year Award, given by the North American Small Business International Trade Educators Association.

Lam, N. Mark
N. Mark Lam is an attorney and business advisor specializing in East-West negotiations, and is the CEO of the world's largest Internet radio network, Live365.com. His area of expertise is in forming global alliances and resolving business and legal conflicts for global high-tech companies, including Philip Electronics and Hon Hai Precision Industry Co., Ltd.

N. Mark Lam is an attorney and business advisor specializing in East-West negotiations, and is the CEO of the world's largest Internet radio network, Live365.com. His area of expertise is in forming global alliances and resolving business and legal conflicts for global high-tech companies, including Philip Electronics and Hon Hai Precision Industry Co., Ltd.John L.Graham is a Professor of International Business at the Paul Merage School of Business, University of California, Irvine, and a world recognized scholar in the area of international business negotiations. During the last 25 years, he has provided advice and training to executive groups at Fortune 500 companies and other institutions, including Toyota, Honeywell, Ford, AT&T, and the U.S. State Department.


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