Digital Strategies in the Pharmaceutical Industry

2003. Auflage 2003
ISBN: 978-1-4039-0379-2
Verlag: Springer

Buch, Englisch, 239 Seiten, Format (B × H): 160 mm x 246 mm, Gewicht: 522 g

This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

Zielgruppe

Research

Autoren/Hrsg.

Lerer, L.

Piper, M.

Inhaltsverzeichnis

Introduction Principles of Pharmaceutical Digital Strategy A Decade of Digital Strategy in the Pharmaceutical Industry Digital Strategy and the Pharmaceutical Value Chain Digital Strategies in Research and Development Digital Strategies in Manufacturing and the Supply Chain Digital Strategies in Pharmaceutical Distribution Digital Strategies in Marketing and Sales Digital Strategies in Marketing to the Physician Digital Strategies in Marketing to the Consumer Digital Strategies in Health Service Delivery Digital Technology Management in the Pharmaceutical Industry The Future of Pharmaceutical Digital Strategy

Über Autor(innen)

LEONARD LERER is currently an adviser to the pharmaceutical and biotechnology industry focusing on investment and analytics. He is also Executive in Residence at the INSEAD Healthcare Management Initiative and was formerly Senior Research Fellow and Affiliate Professor At Large at INSEAD, Fontainebleau, France. He has advised investors, government, pharmaceutical companies, multinational corporations, the World Bank and World Health Organization, and is the founder of a company providing specialized marketing tools to the pharmaceutical industry. He has authored and co-authored more than 70 publications and is regularly an invited speaker at pharmaceutical industry conferences. Leonard Lerer is a medical doctor with post-graduate qualifications in epidemiology, biostatistics and pathology, and an MBA.

MIKE PIPER is a research analyst focusing on the pharmaceuticals and biotechnology sectors. He was formerly a consultant specializing in the life sciences and has worked on a broad range of strategy, due diligence and fundraising projects for clients in the pharmaceutical, biotechnology, medical device, health insurance and publishing industries. In 2001 he co-authored a major report on the future of customer focus and customer value in the pharmaceutical industry with Leonard Lerer. He has a PhD from Cambridge University.