Incumbent Inertia in Light of Disruptive Change in the Airline Industry: Causal Factors and Top Management Moderators

An Empirical Case-Study-Based Analysis of the Response Behavior of Four European Incumbent Airlines to Emerging Competition from Low-Cost Carriers
1. Auflage 2010
ISBN: 978-3-8382-0153-5
Verlag: ibidem

Buch, Englisch, 356 Seiten, GB, Format (B × H): 150 mm x 210 mm, Gewicht: 572 g

Oliver Viellechner addresses the response behavior of incumbent firms when facing discontinuous change by innovative business models. Almost always, this entails a problem of inertia, i.e. the sluggishness of incumbent response due to insecurity in deciding on an adequate response strategy.
Viellechner investigates disruptive change in the European airline industry during the 1990s, when low-cost airlines severely challenged established carriers. By conducting four case studies, he identifies new causes of inertia and reveals the role of top management teams in improving incumbent firms' responsiveness.
Viellechner's new book is relevant to both researchers and managers. It links concepts of strategy, organizational and psychological research and sheds light on the new competitive structure of an industry which has been repeatedly challenged by entrants and external shocks.

Autoren/Hrsg.

Viellechner, Oliver

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Change Management
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Transport- und Verkehrswirtschaft

Über Autor(innen)

Oliver Viellechner studied business administration and mechanical engineering at the Technical University of Munich and completed his doctoral research at the HHL Leipzig Graduate School of Management and INSEAD. He works as a consultant for McKinsey & Company, Inc.