It's Not How Good You Are, It's How Good You Want to Be

The world's best-selling book by Paul Arden
Erscheinungsjahr 2003
ISBN: 978-0-7148-4337-7
Verlag: Phaidon Verlag GmbH

Buch, Englisch, 128 Seiten, Format (B × H): 118 mm x 174 mm, Gewicht: 180 g

It's Not How Good You Are, It's How Good You Want to Be
is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

Autoren/Hrsg.

Arden, Paul

Über Autor(innen)

Paul Arden (1940–2008) spent a stormy 18 years in advertising and then found his
Alma Mater
in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain's most successful advertising campaigns – including British Airways, Silk Cut, Intercity and Fuji – and famous slogans, such as 'The Car in front is a Toyota' and 'The Independent – It is. Are you?'. In 1993 Arden set up the film production company Arden Sutherland-Dodd and began a successful second career as a writer with a weekly column in
The Independent
and several publications including
Whatever You Think, Think The Opposite
(2006) and
God Explained In A Taxi Ride
(2007).