Intercultural Transfer of Management Practices of German MNC to Brazil

The Interplay of Translation and Recontextualization
1. Auflage 2022
ISBN: 978-3-658-38055-7
Verlag: Springer

Buch, Englisch, 389 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 541 g

Reihe: Gabler Theses

Multinational companies transfer managerial practices such as quality management globally. Studies from different perspectives have examined cultural, institutional, and organizational challenges in practice transfer, however, little is known about the micro-processes of intercultural transfer, especially in complex cultural settings as Brazil. Integrating the recontextualization perspective and Scandinavian institutionalist transfer-as-translation approach, this book explores micro-processes of transfer from German MNC to Brazilian subsidiaries from a multiple cultures perspective. Findings show the complementary nature of micro-processes of translation and recontextualization, embedding them into a process model of four stages: Preparation, translation, recontextualization, and institutionalization. Intercultural transfer can be considered an iterative and multi-level process in which practices diffuse from individuals, to teams, to the organization. The book contributes to international management by cross-fertilizing the two approaches, by highlighting cultural and institutional particularities of the Brazilian context using a culturally sensitive methodology, and by showing the transformative power of managerial practices on organizations and ecosystems.

Zielgruppe

Research

Autoren/Hrsg.

Bausch, Madeleine

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Multinationale Unternehmen

Inhaltsverzeichnis

Introduction.- Literature Review.- An Integrative Model of Intercultural Practice Transfer.- Research Design.- Findings.- Discussion.- Conclusion.

Über Autor(innen)

About the authorMadeleine Bausch completed her PhD at University of Passau, Germany. Since March 2022, she is a researcher at the Faculty of Economics and Business, University of Chile.