Managerial Economics

14th Auflage
ISBN: 978-1-4737-0926-3
Verlag: Cengage Learning EMEA

Buch, Englisch, 832 Seiten, Format (B × H): 202 mm x 254 mm, Gewicht: 1397 g

The economic concepts presented in Managerial Economics show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model - a process that shows how management integrates accounting, finance, marketing, personnel and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations.

Autoren/Hrsg.

Bentzen, Eric (Copenhagen Business School)

Bentzen, Eric

Hirschey, Mark

Inhaltsverzeichnis

PART 1: OVERVIEW OF MANAGERIAL ECONOMICS
1. Nature and Scope of Managerial Economics
2. Economic Optimization
3. Demand and Supply
PART 2: DEMAND ANALYSIS AND ESTIMATION
4. Demand Analysis
5. Demand Estimation
6. Forecasting
PART 3: PRODUCTION AND COMPETITIVE MARKETS
7. Production Analysis and Compensation Policy
8. Cost Analysis and Estimation
9. Linear Programming
10. Competitive Markets
11. Performance and Strategy in Competitive Markets
PART 4: IMPERFECT COMPETITION
12. Monopoly and Monopsony
13. Monopolistic Competition and Oligopoly 14. Game Theory and Competitive Strategy
15. Pricing Practices
PART 5: LONG-TERM INVESTMENT DECISIONS
16. Risk Analysis
17. Capital Budgeting
18. Organization Structure and Corporate Governance
19. Government in the Market Economy
Appendix A: Compounding and the Time Value of Money
Appendix B: Interest Factor Tables
Appendix C: Statistical Tables
Selected Figures for End of Chapter Problems
Index

Über Autor(innen)

Bentzen, Eric
Eric Bentzen, (Copenhagen Business School), is Associate Professor at Copenhagen Business School, where he teaches undergraduate and graduate courses in managerial economics and financial econometrics. He is a member of several professional organizations. He has published in Applied Financial Economics, European Journal of Finance, Management Decision, Financial Markets and Portfolio Management and other leading academic journals.

Hirschey, Mark
Mark Hirschey is the Anderson W. Chandler Professor of Business at the University of Kansas, where he teaches undergraduate and graduate courses in managerial economics and finance. He also is president of the Association of Financial Economists and a member of several professional organizations. Professor Hirschey has published articles for such leading academic journals as the AMERICAN ECONOMIC REVIEW, REVIEW OF ECONOMICS AND STATISTICS, JOURNAL OF BUSINESS, JOURNAL OF BUSINESS AND ECONOMIC STATISTICS, JOURNAL OF FINANCE, JOURNAL OF FINANCIAL ECONOMICS, and JOURNAL OF INDUSTRIAL ECONOMICS. He also is the author of FUNDAMENTALS OF MANAGERIAL ECONOMICS AND INVESTMENTS: ANALYSIS & BEHAVIOR, the editor of ADVANCES IN FINANCIAL ECONOMICS, and past editor of MANAGERIAL AND DECISION ECONOMICS. He earned his PhD from the University of Wisconsin-Madison.