Bottled for Business

How one man created Cobra Beer...against all the odds
1. Auflage 2007
ISBN: 978-1-84112-726-2
Verlag: Wiley & Sons

Buch, Englisch, 192 Seiten, Format (B × H): 156 mm x 229 mm, Gewicht: 321 g

Lieferung vom Verlag mit leichten Qualitätsmängeln möglich

Autoren/Hrsg.

Bilimoria, Karan

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Fertigungsindustrie Lebensmittelindustrie, Nahrungsmittelindustrie
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

Acknowledgements.

Introduction.

1. Persistence Pays.

2. The First Steps.

3. Financing Cobra.

4. Look After Your Product.

5. The Cobra Family.

6. "My Name Is Dave and I'm A Curryholic".

7. Restless Innovation.

8. Putting Something Back.

9. When The Going Gets Tough.

10. Going Global

Appendix.

Über Autor(innen)

A Cambridge law graduate, Karan Bilimoria started his career somewhat incongruously as a chartered accountant at Ernst & Young. He was also Sales & Marketing Director at European Accounting Focus Magazine. Also incongruously, it was approximately a year later that he began to realise his vision for a less gassy, premium quality lager brewed to appeal to ale drinkers and lager drinkers alike. At the time, Karan was 27 years old and with £20,000 of student debt.


Since founding Cobra Beer, Karan has also expanded his product range to include General Bilimoria Wines in 1999, and founding Tandoori Magazine and curryzone.com. He is a member of the government's National Employment Panel, and Chairman of The Panel's Small and Medium-Sized Enterprise Board. He is also Vice Chairman of the London Chamber of Commerce and Industry's Asian Business Association.