Buch, Englisch, 224 Seiten, Format (B × H): 151 mm x 228 mm, Gewicht: 365 g
Buch, Englisch, 224 Seiten, Format (B × H): 151 mm x 228 mm, Gewicht: 365 g
ISBN: 978-0-12-407662-4
Verlag: ACADEMIC PRESS
Pharma's Prescription bridges the knowledge gap between current business practices and the most valuable technologies today. This book is filled with practical, real-life examples from industry and is a straightforward guide for all pharmaceutical and information technology executives who need to improve their businesses.
- Focuses on practical solutions that are easily incorporated in your day-to-day work
- Integrates business operations and information technology
- Highlights the industry's top turn-around stories
- Discusses pharmaceutical industry trends, growth opportunities, innovation drivers, regulatory complexities, and emerging market operations
Zielgruppe
Business and IT executives in the pharmaceutical, consulting and information technology industries.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter 1: Pharma Health-Critical Parts Need Redesigning Chapter 2: The Pharmaceutical Value Chain-An Introduction Chapter 3: Technology Basics-An Introduction Chapter 4: Courageous New World: Strategies to Improve Business Outcomes Chapter 5: Measuring Business Values and Success