Buch, Englisch, 150 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 417 g
The Science of Alliance
Buch, Englisch, 150 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 417 g
ISBN: 978-0-333-76089-5
Verlag: Springer Nature Singapore
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Introduction What is Co-Branding ? Co-Branding Opportunities and Benefits The Risks and Pitfalls of Co-Branding Co-Branding: A Retailer's Opportunity Ingredient Branding Legal Aspects of Co-Branding and Trade Mark Licensing The Economic Value Creation on Co-Branding The Future of Co-Branding Glossary of Terms