Buch, Englisch, 400 Seiten, HC gerader Rücken kaschiert, Format (B × H): 221 mm x 286 mm, Gewicht: 1478 g
Buch, Englisch, 400 Seiten, HC gerader Rücken kaschiert, Format (B × H): 221 mm x 286 mm, Gewicht: 1478 g
ISBN: 978-1-5225-4757-0
Verlag: Business Science Reference
The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.