Buch, Englisch, 125 Seiten, Format (B × H): 148 mm x 210 mm
Attending to External Stakeholders
Buch, Englisch, 125 Seiten, Format (B × H): 148 mm x 210 mm
Reihe: New Perspectives in Organizational Communication
ISBN: 978-3-031-58778-8
Verlag: Palgrave Macmillan
The book goes on to introduce a conceptual and methodological framework organizations can use to assess listening practices and effectiveness. Through a combination of theory, research, and case illustrations, the book will be valuable to both scholars and practitioners in the fields of organizational communication, marketing, and public relations. It will provide insight and direction for theory-building, knowledge development, and implementation of best practices.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie
- Wirtschaftswissenschaften Betriebswirtschaft Management
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
Weitere Infos & Material
Chapter 1- The Organizational Listening Imperative.- Chapter 2- Foundations of Organizational Listening.- Chapter 3- A Conceptual Model of Listening and Responding to External Stakeholders.- Chapter 4- Capturing and Leveraging the “Voice of the Customer”.- Chapter 5- A Program of Research on Organizational Listening Practices and Effectiveness.- Chapter 6- Assessing the Current State of Corporate Voice of the Customer Programs – Part One.- Chapter 7- Assessing the Current State of Corporate Voice of the Customer Programs – Part Two.- Chapter 8- Assessing the Current State of Corporate Voice of the Customer Programs – Part Three.- Chapter 9- Organizational Listening in 2023: Perspectives of Thought Leaders and Subject Matter Experts.- Chapter 10- Addressing Organizational Listening Challenges and Opportunities: Some Best Practices and Potential Solutions.