BUSINESS COMMUNICATION

1. Auflage 2006
ISBN: 978-0-471-79077-8
Verlag: WILEY

Buch, Englisch, 480 Seiten, Format (B × H): 186 mm x 230 mm, Gewicht: 812 g

You can get there

Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path.

Wherever you want to go, Business Communication will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental business communication concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies.

With this book, you will be able to:

* Incorporate active listening, assertive speaking, and non-verbal communication techniques into your daily communications.
* Resolve conflicts effectively.
* Choose the best words and voice for your audience.
* Craft persuasive business letters.
* Avoid common writing mistakes.
* Plan and lead successful business meetings.
* Overcome your fears of public speaking.
* Write winning business proposals.
* Create a resume that helps you get the job you want.
* Present yourself professionally in an interview.

Wiley Pathways helps you achieve your goals

When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills.

The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.

Autoren/Hrsg.

Brounstein, Marty

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation

Inhaltsverzeichnis

BUSINESS COMMUNICATION, 1e

Part I Foundations of Business Communication

1. Understanding Business Communication
2. Mastering Communication Skills
3. Effective Conflict Resolution

Part II The Writing Process

4. Writing for Business Audiences
5. Writing and Revising Business Messages

Part III Letters, Memos, E-Mail, and Other Brief Messages

6. Managing Memos and E-Mail
7. Writing Positive Business Letters
8. Writing Negative Messages
9. Writing Persuasive Messages

Part IV Developing Speaking Skills

10. Communicating In Person, by Telephone, and in Meetings
11. Giving Speeches and Oral Presentations

Part V Reports and Proposals

12. Informal Business Reports and Proposals
13. Formal Business Reports and Proposals

Part VI Employment Messages

14. Writing Resumes and Application Letters
15. Interviewing for Employment and Following Up

Über Autor(innen)

Marty Brounstein is the Principal of The Practical Solutions Group, a training and consulting firm based in the San Francisco Bay area that specializes in management and organizational effectiveness. Marty's consulting work includes one-on-one coaching with managers and executives, assistance to groups working to become productive teams, and guidance and direction for organizations establishing practices for high performance and employee retention. His training programs target management as well as employee-development issues including leadership, team development, customer service, and effective communication. As a consultant, speaker, and trainer since 1991, Marty has served a wide variety of organizations from high tech to government, for profit to non-profit. He has a bachelor's degree in education and history and a master's degree in industrial relations. Prior to beginning his consulting career, he spent a couple of years as a human resources executive.