Buch, Englisch, 240 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 340 g
Reihe: Routledge Studies in Management, Organizations and Society
An Ethnographic Approach
Buch, Englisch, 240 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 340 g
Reihe: Routledge Studies in Management, Organizations and Society
ISBN: 978-0-415-48659-0
Verlag: Taylor & Francis Ltd (Sales)
A critical survey of gender studies which argues that entrepreneurship is a cultural model of masculinity that obstructs the expression of other models;
'Reflexive' ethnographic observation conducted in five small firms which describes how business cultures are 'gendered' and how gender is the product of a social practice;
An analysis of how discursive and narrative practices in business cultures constitute gender and entrepreneurship.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
- Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Wirtschaftssoziologie, Arbeitssoziologie, Organisationssoziologie
- Sozialwissenschaften Soziologie | Soziale Arbeit Soziale Gruppen/Soziale Themen Gender Studies, Geschlechtersoziologie
Weitere Infos & Material
AcknowledgementsINTRODUCTION: Gender and entrepreneurship as entwined practicesCHAPTER ONE: How a gender approach to entrepreneurship differs from the study of women entrepreneurs1.1 Entrepreneur-mentality1.2 Women entrepreneurs: the victims of gendered research practices1.3 Feminist organizations and the women's standpoint1.4 Can we do differently?CHAPTER TWO: Gender as a social practice, entrepreneurship as a form of masculinity: a theoretical framework2.1 Gender: a situated performance in the intersections between bodies, discourses and practices2.2 Making masculinity (in)visible2.3 The symbolics of masculinities: entrepreneurship as a form of masculinityConclusionsCHAPTER THREE: Doing and saying gender: a methodological framework3.1 Reflexive ethnography: from the 'red notebook' to the 'toolbox'3.2 The research context, data collection and data analysisConclusionsCHAPTER FOUR: Company ethnographies: the gendering of entrepreneurship and the enterprising of gender4.1 Asie Welders4.2 Asie Welders: an anti-heroic story4.3 Erba Shirts4.4 Erba Shirts: an ordinary case of entrepreneurship4.5 Frau Kitchens4.6 Frau Kitches: a matter of honour?4.7 LeCò Fashion4.8 LeCò: between tradition and innovation4.9 Atlantis Magazine4.10 Atlantis: does heterosexuality matter?ConclusionsCHAPTER FIVE: Gender and entrepreneurship as discursive practice5.1 The 'ingredients' of entrepreneurship: risk, money, innovation and gender neutrality5.2 Constructing gender through risk, money and innovation5.3 A 'normal' woman entrepreneur?5.4 Narrating entrepreneurship and genderConclusionsCHAPTER SIX: 'Doing family' while doing gender and business: concluding remarksAppendix: Ethnography of practices and ethnographic practiceReferences