Neuroeconomics and the Decision-Making Process

Erscheinungsjahr 2016
ISBN: 978-1-4666-9989-2
Verlag: Business Science Reference

Buch, Englisch, 300 Seiten, HC gerader Rücken kaschiert, Format (B × H): 221 mm x 286 mm, Gewicht: 1211 g

Reihe: Advances in Psychology, Mental Health, and Behavioral Studies

Neuroeconomics has emerged as a field of study with the goal of understanding the human decision-making process and the mental consideration of multiple outcomes based on a selected action. In particular, neuroeconomics emphasizes how economic conditions can impact and influence the decision-making process and alternately, how human actions have the power to impact economic conditions.

Neuroeconomics and the Decision-Making Process presents the latest research on the relationship between neuroscience, economics, and human decision-making, including theoretical foundations, real-world applications, and models for implementation. Taking a cross-disciplinary approach to neuroeconomic theory and study, this publication is an essential reference source for economists, psychologists, business professionals, and graduate-level students across disciplines.

Autoren/Hrsg.

Christiansen, Bryan

Lechman, Ewa

Über Autor(innen)

Bryan Christiansen, PryMarke LLC, USA.

Ewa Lechman, Gdansk University of Technology, Poland.