Buch, Englisch, Band 1, 140 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 192 g
Dissertationsschrift
Buch, Englisch, Band 1, 140 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 192 g
Reihe: Electronic Commerce & Digital Markets
ISBN: 978-3-8442-9660-0
Verlag: epubli
This dissertation consists of three independent research studies. Stephan Daurer investigates the role of such smartphone apps and LBS in general in consumer search on the mobile internet using various samples and multiple research methods.