Emerging business models, value configurations, and information technologies interact over time to create competitive advantage. Modern information technology has to be studied, understood, and applied along the time dimension of months and years, where changes are the rule. Such changes created by interactions between business elements and resources are very well suited for system dynamics modeling. ""Business Dynamics in Information Technology"" presents business-technology alignment processes, interaction processes, and decision processes, helping the reader study information technology from a dynamic, rather than a static, perspective. By introducing two simple tools from system dynamic modeling - causal loops and reference modes - the dynamic perspective will become important to both students and practitioners in the future.
Gottschalk
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Petter Gottschalk is professor of information management at the Norwegian School of Management. He received his education degrees from Berlin, Boston and Henley. He teaches e-business strategy, sourcing, governance and knowledge management in Oslo, Alexandria, Shanghai and Singapore. His executive experience includes positions as CIO and CEO at ABB companies. Dr. Gottschalk is a popular speaker at conferences and seminars.