The Story So Far - What We Know About the Business of Digital

Erscheinungsjahr 2011
ISBN: 978-0-231-16027-8
Verlag: Columbia University Press

Buch, Englisch, 160 Seiten, Print PDF, Format (B × H): 154 mm x 231 mm, Gewicht: 216 g

Reihe: Columbia Journalism Review Books

Can digital journalism be profitable? What's making money, what isn't, and why? Columbia University faculty members Bill Grueskin, academic dean of the Journalism School, and Ava Seave, Principal at Quantum Media and adjunct professor at the Business School, addresses these questions about the financial state of digital journalism. The Story So Far offers the most comprehensive analysis to date of the business challenges that large and small, old and new for-profit news organizations face with their digital ventures.Grueskin, Seave, and Lucas Graves spent several months reporting on-site at news organizations -- some that were founded over a century ago and others created in the past year or two. Based on that body of data, they examine how news organizations allocate resources, explore what patterns are emerging in revenue streams, and draw conclusions about how companies might generate revenue more effectively.The book is divided into nine chapters covering everything from advertising models at a diverse array of news organizations, to alternative platforms, new revenue streams and audience engagement.The authors argue that news organizations must do more to embrace the unique attributes of the Internet rather than trying to adapt Web offerings to legacy business models. The authors suggest that news organizations and their audiences "regard digital platforms as being in a constant state of transformation, one that demands a faster and more consistent pace of innovation and investment."

Autoren/Hrsg.

Grueskin, Bill

Seave, Ava

Graves, Lucas

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Medien & Gesellschaft, Medienwirkungsforschung
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Freizeitsoziologie, Konsumsoziologie, Alltagssoziologie, Populärkultur
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensfinanzen Mitarbeiterbeteiligung, Aktienbesitz

Über Autor(innen)

Bill Grueskin is dean of academic affairs and professor of professional practice at Columbia University's Graduate School of Journalism. He worked for thirteen years at the Wall Street Journal, in roles including deputy page-one editor, managing editor of www.WSJ.com, and deputy managing editor of news.Ava Seave is a principal of Quantum Media, a New York City-based consulting firm focused on marketing and strategic planning for media, information, and entertainment companies. Before cofounding Quantum Media in 1998, she served as a general manager of three media companies: Scholastic Inc., the Village Voice, and TVSM. She is the coauthor, with Jonathan Knee and Bruce Greenwald, of The Curse of the Mogul: What's Wrong with the World's Leading Media Companies.Lucas Graves is a Ph.D. candidate in communications at Columbia University. His research focuses on the fact-checking movement in American journalism and its reflection of changes in the networked news ecosystem.