The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager

2. Auflage 2019
ISBN: 978-1-260-13523-7
Verlag: McGraw-Hill Education Ltd

Buch, Englisch, 277 Seiten, Format (B × H): 156 mm x 236 mm, Gewicht: 516 g

A brilliant guide for product managers – updated with new ways to think about customers, markets, products, and business models, where business transformation is the watchword!The Product Manager’s Survival Guide has been helping product managers master their craft since its original publication. But six years has virtually transformed the way businesses plan, create, and manage their products, and this brand-new edition brings readers fully up to date to compete in the digital world.Steven Haines spent a full year conducting research, both in Silicon Valley and across the globe to learn what makes companies achieve success through the effective deployment of product management, and the cultivation of product managers. This new edition draws upon that knowledge and shows even the most traditional companies how to compete in the digital age. The Product Manager’s Survival Guide, Second Edition includes:•NEW tools to assess product management acumen•NEW methodologies and tools for assessing and improving product strategy•NEW and updated chapters on people, processes, and products that create unique customer experiences•NEW ways to think about phased and agile product development

Autoren/Hrsg.

Haines, Steven

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

INTRODUCTION
WELCOME TO THE SECOND EDITION OF
THE PRODUCT MANAGER’S SURVIVAL GUIDECHAPTER 1
INTRODUCTION TO PRODUCT MANAGEMENTCHAPTER 2
UNDERSTANDING THE ROLE OF THE PRODUCT MANAGER AND
ASSESSING YOUR PRODUCT MANAGEMENT ACUMENCHAPTER 3
NAVIGATING THE ORGANIZATIONCHAPTER 4
INFLUENCE AND THE ART OF BEING A PRODUCT MANAGERCHAPTER 5
WHO’S THE CUSTOMER?CHAPTER 6
GARNERING INDUSTRY AND COMPETITOR INSIGHTSCHAPTER 7
GETTING FROM HERE TO THERE: PRODUCT STRATEGY
AND ROADMAPSCHAPTER 8
AFTER STRATEGY: WHAT’S NEXT?CHAPTER 9
EXECUTION: DEVELOPING AND LAUNCHING PRODUCTSCHAPTER 10
HARNESSING DATA AND RUNNING THE PRODUCT’S BUSINESSCHAPTER 11
IMPROVING YOUR EXPERIENCE AS A PRODUCT MANAGERINDEX