Hampshire, N: Mastering Collaboration in a Product Team

1. Auflage 2022
ISBN: 978-1-4842-8253-3
Verlag: APress

Buch, Englisch, 166 Seiten, Book, Format (B × H): 210 mm x 279 mm

The nature of product development is changing. The most successful innovations are those that come from teams of people who are exploring problems together. Teams that build meaningful releases of their products iteratively and incrementally are opening the door for early feedback so that decisions can be taken to persevere or pivot based on evidence.
But how do you make the most out of a team’s different perspectives, experiences and ideas? How can you instill a collaborative mindset in a product development team? How do you find out if your product idea actually has any value? How can you truly understand people’s needs?



Mastering Collaboration in a Product Team is a toolbox of proven techniques from the field for the whole product team to use together to find answers to these questions and more. It is filled with practical tools to maximize your team’s chances of success when developing products and services, from identifying opportunities, to the point of being able to confidently go into production.
What You'll Learn - Define people’s real problems and needs
- Collaboratively create innovative ideas
- Validate product/feature ideas quickly and cheaply as a team
- Explore a lightweight introduction to the techniques of modern product development
Who This Book Is For
Product Owners, Product Managers, Business Analysts, Development Team Members, Designers, Scrum Masters, Agile Coaches or anyone in a role responsible for designing, developing, or sustaining products or services, with the purpose of maximizing their value.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Hampshire, Natasha

Spinks, David

Califano, Glaudia

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Coaching, Training, Supervision
• Mathematik | Informatik EDV | Informatik Professionelle Anwendung Web Graphik & Design, Web-Publishing
• Mathematik | Informatik EDV | Informatik Informatik Mensch-Maschine-Interaktion

Inhaltsverzeichnis

Introductiono(introduction to the book, explaining that the techniques in the book are all about fostering collaboration, understanding users/customers to build better products)
Techniqueso(This is the main content of the book. Each technique is presented on 1 page with an illustration, "what to bring", "how to do it", with some supplementary text which explains "why" you would do it)1. Those Stakeholders2. Job Stories3. Affinity Mapping4. Card Sorting5. Wireframes6. Personas7. Guerilla Testing8. Worst Possible Ideas9. Competitor Analysis10. Call Listening11. Customer Journey Map12. Storyboarding13. Desirability Study14. Wizard of Oz Testing15. Empathy Mapping16. Six Thinking Hats17. Field Studies18. Diary Studies19. Heuristic Evaluation20. Service Blueprint21. Buy a Feature22. Impact Mapping23. Tree Testing24. World Café25. Crazy-8s26. 1-to-1 Interviews27.  Usability Testing28. Focus Groups29. First Click Study30. Research Plan31. 5WH (+ 1 H)32. Flows33. Analytics Dashboard34. How Might We?35. The Right People36. Elevator Pitch37. Product Box38. Body Storming39. A/B Testing40. MVT41. Paper Prototyping42. Fake Door Test43. SCAMPER44. Speaking The Same Language45. Kano Model46. Pirate Metrics47. Vanishing Options Test48. 10/10/10 Rule49. Laddering Up50. Hypothesis51. Opportunity Solution Tree52. Idea Journal53. 3D Models54. Knowing When to Stop55. Stakeholder Map56. Experience Map57. Go and Do58. Opportunity Scoring59. Decision Matrices60. Tomorrow's Headlines61. Trade-off Sliders62. Story Mapping63. User Driven Prototyping64. Creative Pause65. User Stories66. Team Accessibility Awareness67. Product Lifecycle68. How Long Has it Been?
69. Declaring Assumptions70. Look to the Past-Putting Elements Togethero(we give some example formats for workshops, each designed to fulfill a particular goal, with examples from the main content of the book of use of the techniques)

Über Autor(innen)

Natasha Hampshire is an experienced multi-disciplinary service, product and experience practitioner with a demonstrated history of working in the Public (Local authority, Ministerial departments and cabinet office) and Private sectors (financial services, start ups and automotive industry). She has strong Agile knowledge with the ability to implement a human focused approach. Natasha is extremely passionate about improving customer and user centred services and products by collaborating with colleagues to create a pure HCD (Human Centred Design) environment. Natasha is a UX Master with the Nielsen Norman Group.
Natasha is an associate of Red Tangerine and the founder of the company LadyUX.
Glaudia Califano is passionate about the people side of change and bringing meaningful change into organizations, with a focus on helping teams and organizations deliver true customer value in a sustainable way. She has worked with a range of organizations in a range of industries; from small digital agencies to big corporate organisations.

Glaudia has worked with software and non-software development teams in various capacities from facilitating training and workshops to getting deeply involved 'in the trenches' with teams. This includes coaching and mentoring individuals, teams and organizations. Over the years, she has enhanced her skills and knowledge by taking on different roles and responsibilities across a variety of disciplines such as Scrum Master, Product Ownership, Business Analysis, Service Delivery Management, Agile and Lean coaching. She has guided organizations along their journeys towards business agility, allowing them to inspect and adapt and focus on customer value.
Glaudia is an Accredited Kanban Trainer (AKT) with Kanban University, a Scrum.org Professional Scrum Trainer (PST), and an ICAgile Authorized Instructor. She is also a trainer of the Cross Cultural Competence course which was developed based on the work of Richard D. Lewis and a facilitator of Lego® Serious Play®. She leverages Design Thinking with Lego® Serious Play®, to teach teams and organizations to embrace cultural diversity and inclusion. Aside from providing training she is first and foremost an Agile and Lean practitioner, working with teams and organizations on a day to day basis.
David Spinks's professional experience spans roles of; Agile Trainer, Agile Coach, Scrum Master, Kanban Service Delivery Manager, Team Leader and Software Developer in a variety of industries, including finance, eCommerce, social housing and education. He is a Kanban University Accredited Kanban Trainer (AKT) and Kanban Coaching Professional (KCP), a Scrum.org Professional Scrum Trainer (PST), and an ICAgile Authorized Instructor.
David believes in servant leadership, and he values environments where empowerment, autonomy and flexibility enable teams to do the best work possible. He is committed to continuous learning and development in himself and others. He is passionate about getting the best out of teams and seeing people reach their full potential.
David is active in the global Agile community, including blogging, and speaking at conferences and meetups around the world.