Handbook of Technology Application in Tourism in Asia

1. Auflage 2022
ISBN: 978-981-1622-11-3
Verlag: Springer, Berlin

Medienkombination, Englisch, 1107 Seiten, Book + Online Access, Format (B × H): 155 mm x 235 mm

It is an undisputed reality that the tourism industry in Asia is getting exposed to more innovative technologies than ever before. This proposed book provides the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges. This book, a blend of comprehensive and extensive effort by the contributors and editors, is designed to cover the application and practice of technology in tourism, including the relevant niches. This book focuses on the importance of technology in tourism. This also highlights, in a comprehensive manner, specific technologies that are impacting the tourism industry in Asia, as well as the constraints the industry is facing. The contents of this book deal with distinct topics, such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility and so on.

A good number of research studies have conducted outlining the contributions and importance of technologies in tourism, in general. However, the tourism industry of Asia so far has attracted very few researchers. Some contributions have been made but not sufficient. Considering the ongoing trend of technology application in the tourism industry in Asia, very few research attempts have been made aiming to explore diverse aspects.

Tourism is expanding enormously across the world. which actually creates more demands for effective technologies. This book will be a reading companion, especially for tourism students in higher academic institutions. This book will also be read by the relevant policy planners and industry professionals. Apart from them, this book will be appreciated by expatriate researchers and researchers having keen interest in the Asian tourism industry.

Zielgruppe

Research

Autoren/Hrsg.

Hassan, Azizul

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Wirtschaftssektoren & Branchen: Allgemeines
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management

Inhaltsverzeichnis

Introduction.- Part One: Technology Application in the Asian Tourism Industry: Concepts and Applications.- Part Two: Technology Application in the Asian Tourism Industry: Marketing Contexts.- Part Three: Technology Application in the Asian Tourism Industry: The Purposes of Social Media.- Part Four: Technology Application in the Asian Tourism Industry: Customer Perceptions.- Part Five: Technology Application in the Asian Tourism Industry: Customer Relations.- Part Six: Technology Application in the Asian Tourism Industry: Decision Making.- Part Seven: Technology Application in the Asian Tourism Industry: Tourist Experience.- Part Eight: Technology Application in the Asian Tourism Industry: Tourist Loyalty.- Part Nine: Technology Application in the Asian Tourism Industry: Destination Promotion.- Part Ten: Technology Application in the Asian Tourism Industry: Smart City Involvement.- Part Eleven: Technology Application in the Asian Tourism Industry: The Aviation Industry.- Part Twelve: Technology Application in the Asian Tourism Industry: Cross Country Cases.- Part Thirteen: Technology Application in the Asian Tourism Industry: Economic Development Perspective.- Part Fourteen: Technology Application in the Asian Tourism Industry: Sustainability Concern.- Part Fifteen: Technology Application in the Asian Tourism Industry: Issues and Challenges.- Part Sixteen: Technology Application in the Asian Tourism Industry: Elements for Changes.

Über Autor(innen)

Dr Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. Dr Hassan has been working for the tourism industry as a consultant, academic, and researcher for over 20 years. His research interest areas are technology-supported marketing for tourism and hospitality, immersive technology applications in the tourism and hospitality industry, and technology-influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries. Dr Hassan has authored over 150 articles and book chapters in leading tourism outlets. He is also part of the editorial team of 25 book projects from Routledge, Springer, CAB International, and Emerald Group Publishing Limited. He is a regular reviewer of a number of international journals.