Buch, Englisch, 156 Seiten, Format (B × H): 155 mm x 235 mm
Reihe: Palgrave Studies in Practice: Global Fashion Brand Management
Opportunities and Challenges
Buch, Englisch, 156 Seiten, Format (B × H): 155 mm x 235 mm
Reihe: Palgrave Studies in Practice: Global Fashion Brand Management
ISBN: 978-1-349-70635-8
Verlag: Springer Palgrave Macmillan
Autoren/Hrsg.
Weitere Infos & Material
1. Overview of Fashion Brand Internationalization: Theories and Trends
2. Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry
3. Diesel: An Unconventional, Innovative, International Lifestyle, Italian Company
4. The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong
5. Beaucre Merchandising Co., Ltd.: A Successfully Internationalizing Korean Apparel Company