Law and Practice
472 Seiten, Gebunden, Format (B × H): 177 mm x 247 mm, Gewicht: 1036 g
Verlag: OXFORD UNIV PR
Johnson Ambush Marketing and Brand ProtectionAmbush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics), this book gives comprehensive and detailed coverage of ambush marketing.
Also considered are the areas of law which can be used to prevent ambush marketing by intrusion (such as laws to prevent fly postering, street trading, the placing of posters and billboards, and control of aerial space). With the United Kingdon hosting three major events; the Olympic and Paralympic
Games in 2012; the Commonwealth Games in 2014; and the Rugby World Cup in 2015, this new edition provides a timely and topical update on the area. A materials section is included providing 'ambush marketing' specific legislation both in the UK and other countries.
Lawyers, academics and policy makers with an interest in intellectual property law, sports law and marketing. Brand owners and their legal advisors looking to exploit sponsorship opportunities at major events.
Weitere Infos & Material
Part A - Introductiom
1: Ambush Marketing
2: The Sponsorship Relationship
Part B - United Kingdom Law
3: Using Trade Marks
4: Using all your Intellectual Property
5: Sui Generis Protection: The Olympics and Paralympics
6: Sui Generis Protection Against Ambush Marketing
7: Exploiting the Rights to Prevent Ambush Marketing
8: Using Advertising and Trade Regulation
9: Selling Tickets or Using them for Promotional Purposes
Part C - Other Laws
13: New Zealand
15: South Africa
16: Evolution of Ambush Marketing Laws around the World