Ambush Marketing and Brand Protection: Law and Practice

Revised
ISBN: 978-0-19-969645-1
Verlag: OXFORD UNIV PR

Buch, Englisch, 472 Seiten, Format (B × H): 177 mm x 247 mm, Gewicht: 1036 g

Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics), this book gives comprehensive and detailed coverage of ambush marketing.
Also considered are the areas of law which can be used to prevent ambush marketing by intrusion (such as laws to prevent fly postering, street trading, the placing of posters and billboards, and control of aerial space). With the United Kingdon hosting three major events; the Olympic and Paralympic
Games in 2012; the Commonwealth Games in 2014; and the Rugby World Cup in 2015, this new edition provides a timely and topical update on the area. A materials section is included providing 'ambush marketing' specific legislation both in the UK and other countries.

Zielgruppe

Lawyers, academics and policy makers with an interest in intellectual property law, sports law and marketing. Brand owners and their legal advisors looking to exploit sponsorship opportunities at major events.

Autoren/Hrsg.

Johnson, Phillip

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Sport- und Freizeitindustrie
• Sozialwissenschaften Sport | Tourismus | Freizeit Sport Sport: Politik, Ökonomie, Ökologie
• Rechtswissenschaften Ausländisches Recht Common Law (UK, USA, Australien u.a.)

Inhaltsverzeichnis

Part A - Introductiom
1: Ambush Marketing
2: The Sponsorship Relationship
Part B - United Kingdom Law
3: Using Trade Marks
4: Using all your Intellectual Property
5: Sui Generis Protection: The Olympics and Paralympics
6: Sui Generis Protection Against Ambush Marketing
7: Exploiting the Rights to Prevent Ambush Marketing
8: Using Advertising and Trade Regulation
9: Selling Tickets or Using them for Promotional Purposes
10: Enforcement
Part C - Other Laws
11: USA
12: Australia
13: New Zealand
14: Canada
15: South Africa
16: Evolution of Ambush Marketing Laws around the World
Materials

Über Autor(innen)

Phillip Johnson is a barrister specialising in intellectual property law, media law, entertainment and sports law. Formerly, he was a legal adviser to the Patent Office from 2003 to 2007. He is also a Visiting Senior Fellow at Queen Mary, University of London and a Visiting Professor at the Jersey Law Institute. He is presently the Chair of the Expert Advisory Group on Trade Marks and Designs for the Intellectual Property Office and a Chair of the Brands and Custom
Research Group at the Intellectual Property Institute