Kampmann, A: Role of Storytelling for Communication

1. Auflage 2021
ISBN: 978-3-8487-8095-2
Verlag: Nomos

Buch, Englisch, Band 22, 368 Seiten, broschiert, Format (B × H): 153 mm x 227 mm, Gewicht: 547 g

Reihe: Controlling und Management

Risk management is confronted with a changing risk environment as both more complex and new risk factors, so-called unknown-unknowns, are arising. To address these developments effectively and to have an impact on critical decision-making processes in companies, this discipline needs to advance. Soft factors—such as communication—are seen as effective levers in this context. This book deals with the potential offered by the communication form storytelling for risk management. In a conceptual study, the author outlines different ways of applying storytelling in risk management. In an experimental study, she analyses and elaborates the advantages of storytelling over purely numerical forms of communication in the same field.

Autoren/Hrsg.

Kampmann, Andrea

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Management Risikomanagement