Buch, Englisch, 390 Seiten, HC gerader Rücken kaschiert, Format (B × H): 221 mm x 286 mm, Gewicht: 1488 g
Buch, Englisch, 390 Seiten, HC gerader Rücken kaschiert, Format (B × H): 221 mm x 286 mm, Gewicht: 1488 g
ISBN: 978-1-5225-8575-6
Verlag: Business Science Reference
User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM).
Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.
Kaufmann / Loureiro
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Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.
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