Buch, Englisch, 350 Seiten, HC gerader Rücken kaschiert, Format (B × H): 221 mm x 286 mm, Gewicht: 1381 g
Reihe: Advances in Marketing, Customer Relationship Management, and E-Services
Buch, Englisch, 350 Seiten, HC gerader Rücken kaschiert, Format (B × H): 221 mm x 286 mm, Gewicht: 1381 g
Reihe: Advances in Marketing, Customer Relationship Management, and E-Services
ISBN: 978-1-5225-2139-6
Verlag: Business Science Reference
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.