Buch, Englisch, 131 Seiten, Format (B × H): 156 mm x 236 mm, Gewicht: 240 g
A Guide for Absolute Beginners
Buch, Englisch, 131 Seiten, Format (B × H): 156 mm x 236 mm, Gewicht: 240 g
ISBN: 978-1-4842-2847-0
Verlag: Apress
Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform—an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing.
What You’ll Learn
- Take a behind-the-scenes tour of AdWords, including how to create an account
- Create and launch a campaign as well as ads, including keyword tools
- Monitor a campaign, including time frame, clicks and CTR, and reporting
- Implement various campaign strategies, including support email and dealing with errors
- Use Ad extensions as well as site links
Who This Book Is For
Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter 1: Introduction.- Chapter 2: Quickstart.- Chapter 3: Launching a Campaign.- Chapter 4: Monitoring a Campaign.- Chapter 5: Keywords.- Chapter 6: Campaign Strategy.- Chapter 7: Ad Extensions.- Chapter 8: Getting Certified.