Public Relations Writing

A Rhetorical Approach
Erscheinungsjahr 2010
ISBN: 978-0-205-59544-0
Verlag: CRC Press

Buch, Englisch, 360 Seiten, Gewicht: 454 g

Using skill building exercises framed around rhetorical and communication theory, Public Relations Writing: A Rhetorical Approach prepares students to be critical and thoughtful producers of organizational and public messages in a rapidly transforming field.

The practice of public relations has become increasingly complex. Students need more than "technical skills" to succeed; they need critical thinking, rhetorical and communication skills to adapt to sophisticated technological and diverse environments. This text shows students that successful communication through any platform, from blogs to brochures, requires compelling prose and the ability to use language effectively.

Incorporating chapters that focus both on ideas and communication principles, as well as practical knowledge of an assortment of writing contexts, Public Relations Writing: A Rhetorical Approach prepares students for the dynamic field of public relations.

Autoren/Hrsg.

Kent, Michael L.

Inhaltsverzeichnis

Chapter One: Introduction to Public Relations Writing

Chapter Two: The Role of Rhetoric in Communication

Chapter Three: The Importance of Editing and Proofreading

Chapter Four: What Difference Does it Make How it Looks?

Chapter Five: Writing for Print, Broadcast, and the Web

Chapter Six: Creating Persuasive Messages

Chapter Seven: The Basics of Public Relations Research

Chapter Eight: Archival Research and Technology

Chapter Nine: Speeches and Professional Presentations

Chapter Ten: Dialogic Communication: An ethical and moral approach to Public Relations

Chapter Eleven: Writing for international and intercultural audiences

Chapter Twelve: Important public relations software

Chapter Thirteen: Ethics and regulatory issues

Über Autor(innen)

Michael L.Kent is an Associate Professor of Public Relations at the University of Oklahoma's Gaylord College. Dr. Kent has been teaching for more than 20 years and has taught more than 35 different courses, including Introduction to Public Relations, Public Relations Writing, Cases, Campaigns, and Management, Public Speaking and Advanced Public speaking, Persuasion, Media and Mass Culture, and others. He conducts research on New Technology, Mediated Communication, Dialogue, International Communication, and Web Communication, and also consults on research methods, message design, mediated communication, journalism, and public relations.