CONNECTING ORGANIZATIONAL SILO

1. Auflage 2012
ISBN: 978-1-118-38643-9
Verlag: WILEY

Buch, Englisch, 224 Seiten, Format (B × H): 224 mm x 277 mm, Gewicht: 402 g

Reihe: SAS Institute Inc

Practical guidance on how to successfully introduce enterprise social networks to connect employees

While there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. Connecting Organizational Silos approaches social media and enterprise 2.0 from a knowledge flow management perspective. It offers practical and specific guidance on what to do and what not to do when introducing social media in an organization. This concise, easy-to-read guide offers a nuts-and-bolts look at how to get started in social media and drive it to success.
* Examines knowledge flows and the deployment of social media networks within organizations
* Helps organizations become more successful in introducing social media tools and platforms into their organizations

By incorporating social media into their business, organizations will be able to make better use of their member's knowledge and thereby become more competitive. Connecting Organizational Silos discusses all aspects of enterprise social media and how it can help to drive corporate growth.

Autoren/Hrsg.

Leistner, Frank

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Management Wissensmanagement
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Wirtschaftswissenschaften Literatur für Manager

Inhaltsverzeichnis

Foreword xiPreface xiiiAcknowledgments xxiChapter 1 Your Organization Is Not "The Web" 1Terminology and Definitions 1From Documents to Flows 6Social Side of Knowledge Flows 7KFM versus Social Media 10Case Study 1: The Hub (SAS) 11Case Study 2: RedNet (Red Ventures) 15Notes 17Chapter 2 Why Should You Care about Social Media? 19Motivations 19Network Dynamics 24Breaking Isolation 26The Super Watercooler 29Handling the Dynamic Organization 32Innovation Enablement 33Notes 36Chapter 3 Getting Started 37Inside versus Outside Social Media 37Differences in the World 39Laying the Foundation 45How to Really Get It Off the Ground 50Launch: Project or Initiative? 55Technology: Build or Buy 56Notes 58Chapter 4 Roles 61More Than Just Socializing 61Individuals and Departments 68Mobilize Your Evangelizers 74Notes 77Chapter 5 Driving for Success 79Get All Stakeholders Involved Early 79Go Viral 82Freedom within Borders: The Power of Guidelines 85Training Portfolio 87Pulse 91Executive Participation: Not Just Buy-In 93Notes 96Chapter 6 Fighting Barriers 97Fear of Losing Control 97Unlearning 100Dealing with "Stupid" 102Integration 103No Time to Post: Portfolio Management 110Legal Concerns 111Note 114Chapter 7 Technology: The Enabler 115Social or Supporting Social 115I Want an Internal Facebook 118The Power of Simplicity 120Multidimensional Navigation 125Groups or Communities 130Notification Management 134Notes 138Chapter 8 Social Media Analytics 139Analyze What Is Going On 139Social Network Analysis versus Reporting 146Choosing the Right KPIs 151Notes 155Chapter 9 What's Next 157Advances in Technology 157Dealing with Channel Overload 162More Social or More Technology 164Interaction Trends 167Notes 168Chapter 10 Final Thoughts 171Appendix A Key Success Factors 175Appendix B Additional Resources 181About the Author 183Index 185

Über Autor(innen)

Leistner, Frank
FRANK LEISTNER is Chief Knowledge Officer for SAS Global Professional Services. He has been in the IT industry for more than twenty years, beginning as a systems programmer for Nixdorf Computer in his native Germany. From 1989 to 1993, he worked for Siemens-Nixdorf in a liaison role out of Mountain View, California, focusing on the development of UNIX multiprocessor operating systems. In 1993, Leistner joined the European headquarters of SAS, shifting his focus to application development and field consulting. Based on his experiences in the field, he founded the SAS knowledge management program in 1997 and, since then, has been leading a range of knowledge exchange initiatives on a global level.

FRANK LEISTNER is Chief Knowledge Officer for SAS Global Professional Services. He has been in the IT industry for more than twenty years, beginning as a systems programmer for Nixdorf Computer in his native Germany. From 1989 to 1993, he worked for Siemens-Nixdorf in a liaison role out of Mountain View, California, focusing on the development of UNIX multiprocessor operating systems. In 1993, Leistner joined the European headquarters of SAS, shifting his focus to application development and field consulting. Based on his experiences in the field, he founded the SAS knowledge management program in 1997 and, since then, has been leading a range of knowledge exchange initiatives on a global level.