Buch, Englisch, 396 Seiten, Format (B × H): 155 mm x 235 mm
Reihe: SDGs and Textiles
Buch, Englisch, 396 Seiten, Format (B × H): 155 mm x 235 mm
Reihe: SDGs and Textiles
ISBN: 978-3-031-57803-8
Verlag: Springer
In an era characterized by swift technological advancements, the demand for rapid information flow, and evolving consumer preferences, a firm’s capability to innovate emerges as a critical determinant of its growth, sustainability, and competitive positioning in the textile sector. Process innovation, which entails the adoption of novel or significantly improved manufacturing or delivery methodologies, plays a pivotal role. This could involve substantial modifications in techniques, equipment, and/or software, aimed at bolstering production efficiency, augmenting quality, or facilitating the creation and delivery of significantly improved or new products.
Manufacturing firms, through their marketing departments, are in a constant quest for opportunities to develop new products to maintain their competitive edge. Organizations that lag in embracing innovation risk losing their market share and profitability as competitors seize the opportunity to outperform them. A firm’s innovative capabilities are instrumental in fostering long-term market sustainability and business growth by delivering unparalleled value to customers. Consequently, innovation is integral to corporate strategies for a myriad of reasons – from achieving more efficient production processes and enhancing market performance to cultivating a forward-thinking brand image and securing a sustainable competitive advantage.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter 1 Knowledge and innovation management as a driver of competitiveness in textile firms.- Chapter 2 The innovative influence of Industry 4.0 on the textile industry.- Chapter 3 Communication and market orientation as part of an innovation strategy in smart textiles companies.- Chapter 4 The role of financial literacy and entrepreneurial orientation in innovation of textile firms.- Chapter 5 Risk and innovation management of small businesses in the textile industry.