New Tools, Skills, and Mindset for Strategy and Innovation
Buch, Englisch, 272 Seiten, Format (B × H): 240 mm x 190 mm, Gewicht: 671 g
ISBN: 978-1-119-27211-3
Verlag: John Wiley & Sons Inc
This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.
Fachgebiete
Weitere Infos & Material
Introduction
Design a better business and the double loop 08
Prepare
Prepare your team, your environment, and how you work 24
Point of View
Be a rebel, develop your vision, create design criteria 46
Understand
Understand your customer, context, and business 82
Ideate
Learn to ideate, expand your ideas, and select ideas 124
Prototype
Bring ideasto life, sketch, and make prototypes 152
Validate
Find the riskest assumption, experiment, and pivot 180
Scale
When and how to scale, Investment Readiness Level 214
Appendix
Index, the team, and acknowledgments