Buch, Englisch, 287 Seiten, HC gerader Rücken kaschiert, Format (B × H): 221 mm x 286 mm, Gewicht: 1162 g
Reihe: Advances in Marketing, Customer Relationship Management, and E-Services
Strategies and Emerging Trends
Buch, Englisch, 287 Seiten, HC gerader Rücken kaschiert, Format (B × H): 221 mm x 286 mm, Gewicht: 1162 g
Reihe: Advances in Marketing, Customer Relationship Management, and E-Services
ISBN: 978-1-4666-4864-7
Verlag: Business Science Reference
Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organisations.