Franchise Management For Dummies

1. Auflage 2017
ISBN: 978-1-119-33728-7
Verlag: John Wiley & Sons Inc

Buch, Englisch, 432 Seiten, Format (B × H): 187 mm x 233 mm, Gewicht: 570 g

McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly--all well-known franchises in America and beyond. You've probably sometimes wondered how so many of them could exist, how they manage to stay in business, and how they continue to thrive. Maybe you've even thought about running one of your own, but didn't know where to begin. Well, now you do, thanks to Running a Franchise For Dummies.
* Pick the perfect franchise for you
* Create marketing plans and branding for your new franchise
* Understand all of the complex legal issues surrounding the ownership of a franchise
* Uncover the secrets to continued success and future expansion

Running a Franchise for Dummies is a clear and concise guide for anyone who wants to be their own boss and stand on the shoulders of franchise giants both big and small.

Autoren/Hrsg.

Mazero, Joyce

Seid, Michael H.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Franchising

Über Autor(innen)

Michael H. Seid is the founder and Managing Director of MSA Worldwide, the leading strategic and tactical advisory firm in franchising. Joyce Mazero is a partner and Co-Chair of Gardere's Global Supply Network Industry Practice, internationally recognized and trusted legal advisors dedicated to excellence in franchising.

Find handy resources-including sample forms, checklists, and straightforward advice at www.dummies.com/go/franchisemanagementfd