Design Thinking For Dummies

1. Auflage 2020
ISBN: 978-1-119-59392-8
Verlag: John Wiley & Sons Inc

Buch, Englisch, 304 Seiten, Format (B × H): 186 mm x 235 mm, Gewicht: 608 g

Innovate your business by incorporating design thinking

Organizations that can innovate have an advantage over competitors who stick to old processes, models, and products. Design Thinking For Dummies walks would-be intrapreneurs through the steps of incorporating design thinking principles into their organizations. Written by a recognized expert in the field of design thinking, the book guides readers through the steps of adapting to a design thinking culture, identifying customer problems, creating and testing solutions, and making innovation an ongoing process.

The book covers the crucial and central topics in design thinking, including:

* Adopting a design thinking mindset
* Building creative environments
* Facilitating design thinking workshops
* Working through the design thinking cycle
* Implementing your solutions
* And many more

Design Thinking For Dummies is a great starting place for people joining design-oriented teams and organizations, as well as small businesses and start-ups seeking to take advantage of the same methods and techniques that large firms have used to grow and succeed.

Autoren/Hrsg.

Muller-Roterberg, Christian

Fachgebiete

• Geisteswissenschaften Design Design: Allgemeines & Theorie
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation

Inhaltsverzeichnis

Introduction 1

Part 1: Getting Started with Design Thinking 7

Chapter 1: Everything You Need to Know About Design Thinking 9

Chapter 2: Understanding the Principles of Design Thinking 29

Chapter 3: Creating Ideal Conditions 43

Chapter 4: Planning a Design Thinking Project 59

Chapter 5: Supporting Teamwork in the Project 77

Part 2: The Problem Phases 93

Chapter 6: Understanding the Task 95

Chapter 7: Putting Yourself in the Roles of Others 117

Chapter 8: Observing People in Action 137

Chapter 9: Redefining the Problem 159

Part 3: The Solution Phases 177

Chapter 10: Finding Ideas 179

Chapter 11: Developing Ideas Intuitively and Creatively 195

Chapter 12: Evaluating Ideas 211

Chapter 13: Designing Prototypes 227

Chapter 14: Testing Ideas and Assumptions 241

Part 4: The Part of Tens 255

Chapter 15: Ten Success Factors for Interviews 257

Chapter 16: Ten Success Factors for Implementing Your Idea 263

Index 275

Über Autor(innen)

Prof. Dr. Christian Müller- Roterberg is a professor and lecturer in technology, management, and entrepreneurship at Ruhr West University. He heads the university's graduate program in business management. Prof. Dr. Müller-Roterberg has also been involved in a number of startups and IPOs. He is author of Handbook of Design Thinking