Buch, Englisch, 352 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 540 g
Trends, Tactics, Techniques
Buch, Englisch, 352 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 540 g
ISBN: 978-1-349-35657-7
Verlag: Palgrave Macmillan UK
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Introduction A Question of Luxury What is in a Name? The History of Luxury Fashion Branding The Luxury Fashion Consumer Luxury Retail Design & Atmosphere The Art of Building and Managing a Luxury Brand Digital Luxury Le New Luxe Customise Me! The Luxury Fashion Business Model Case Illustrations