Business Plans Kit for Dummies

UK Auflage
ISBN: 978-0-470-74381-2
Verlag: Wiley

Buch, Englisch, 384 Seiten, Format (B × H): 188 mm x 236 mm, Gewicht: 742 g

Whether you're a business beginner with big ideas or an established company looking to review you plans in a changing business environment this practical, user friendly guide gives you everything you need to get started. Complete with an interactive CD packed with planning templates including; planning documents, forms, financial worksheets, checklists, operation surveys and customer profiles in both Word and PDF formats you'll be armed with all you need to kick start the planning process and create a winning business plan that suits you and your long-term business vision.

Business Plans Kit For Dummies includes UK specific information on:

* UK business practice
* Currency
* UK business and financial institutions and advisory services
* UK taxation and VAT
* Partnerships and Limited company information
* UK legal practice, contractual considerations and insurance matters
* UK specific forms
* UK specific case studies
* New content covering online business opportunities and resources, alternative ways in to business including franchising, network marketing and buy outs, research methods and choosing suppliers and outsourcing will all be added to the UK edition.

Table of Contents:

Part I: Laying the Foundation for Your Plan
* Chapter 1: Starting Your Planning Engine
* Chapter 2: Generating a Great Business Idea
* Chapter 3: Defining Your Business Purpose

Part II: Developing Your Plan's Components
* Chapter 4: Understanding Your Business Environment
* Chapter 5: Charting Your Strategic Direction
* Chapter 6: Describing Your Business and Its Capabilities
* Chapter 7: Crafting Your Marketing Plan
* Chapter 8: Deciphering and Presenting

Part III: Tailoring a Business Plan to Fit Your Needs
* Chapter 9: Planning for a One-Person Business
* Chapter 10: Planning for a Small Business
* Chapter 11: Planning for an Established Business
* Chapter 12: Planning for a Not for profit Nonprofit Organization
* Chapter 13: Planning for an E-Business

Part IV: Making the Most of Your Plan
* Chapter 14: Putting Your Plan Together
* Chapter 15: Putting Your Plan to Work

Part V: The Part of Tens
* Chapter 16: Ten Signs That Your Plan Might Need an Overhaul
* Chapter 17: Ten Ways to Evaluate a New Business Idea
* Chapter 18: Ten Ways to Fund Your Business Plan
* Chapter 19: Ten Sources of Vital Information to underpin your Business Plan
* Chapter 20: Ten Ways to Use Your Business Plan

Autoren/Hrsg.

Peterson, Steven D

Barrow, Colin

Jaret, Peter E

Schenck, Barbara Findlay

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaft: Sachbuch, Ratgeber
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

Introduction

Laying the Foundation for Your Plan

1 Starting Your Planning Engine

2 Generating a Great Business Idea

3 Defining Your Business Purpose

Developing Your Plan's Components

4 Understanding Your Business Environment

5 Charting Your Strategic Direction

6 Describing Your Business and its Capabilities

7 Crafting Your Martketing Plan

8 Deciphering and Presenting Your Financial Situation

Tailoring a Business Plan to Fit Your Needs

9 Planning for a One-Person Business

10 Planning for a Small Business

11 Planning for an Established Business

12 Planning for a Not-for-Profit Organisation

13 Planning for an E-Business

Making the Most of Your Plan

14 Putting Your Plan Together

15 Putting Your Plan to Work

The Part of Tens

16 Ten Signs that Your Plan Might Need an Overhaul

17 Ten Ways to Evaluate a New Business Idea

18 Ten Ways to Fund Your Business Plan

19 Ten Sources of Vital Information to Underpin Your Business Plan

20 Ten Ways to Use Your Business Plan

About the CD

Über Autor(innen)

Steven Peterson is CEO of Strategic Play, a top management training company. Peter Jaret is an award-winning author and journalist. Barbara Findlay Schenck is a business and marketing consultant. Colin Barrow is a venture capitalist, entrepreneur and the best-selling author of Starting a Business For Dummies.