Buch, Englisch, 1152 Seiten, Format (B × H): 204 mm x 256 mm, Gewicht: 893 g
Buch, Englisch, 1152 Seiten, Format (B × H): 204 mm x 256 mm, Gewicht: 893 g
ISBN: 978-1-266-07101-0
Verlag: McGraw-Hill Education
This 10th edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal agent problems, raising rival’s costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.
Autoren/Hrsg.
Weitere Infos & Material
Chapter 1. The Fundamentals of Managerial EconomicsChapter 2. Market Forces: Demand and SupplyChapter 3. Quantitative Demand AnalysisChapter 4. The Theory of Individual BehaviorChapter 5. The Production Process and CostsChapter 6. The Organization of the FirmChapter 7. The Nature of IndustryChapter 8. Managing in Competitive, Monopolistic, andMonopolistically Competitive MarketsChapter 9. Basic Oligopoly ModelsChapter 10. Game Theory: Inside OligopolyChapter 11. Pricing Strategies for Firms with Market PowerChapter 12. The Economics of InformationChapter Module Group A: Strategies to Change the BusinessEnvironmentChapter Module Group B: Government in the MarketplaceCASE STUDY Spectrum—the Spawn of Time Warner Cable andCharter Communications— Navigates Challenges from Cord Cutting and MobileCompetition