Doing Research in Business and Management

An Introduction to Process and Method
1. Auflage 1998
ISBN: 978-0-7619-5949-6
Verlag: Sage Publications

Buch, Englisch, 320 Seiten, HC gerader Rücken kaschiert, Format (B × H): 161 mm x 240 mm, Gewicht: 642 g

'[T]here is, as with all the chapters, an excellent set of suggested further reading.' - Management Learning `Postgraduate students should find this a useful book, since it focuses on issues specific to their requirements. The philosophical underpinnings, methodology and practicalities of research are all discussed within the context of postgraduate research' - International Small Business Journal This wide-ranging text comprehensively overviews management research and research methodology. The authors take the reader through all the major stages of the research process and introduce the key methods. After highlighting the different contexts and purposes, strategies and tactics, programmes and processes of management research, the authors provide detailed coverage of the relevant research approaches and methods. They discuss the interrelationship of theoretical and empirical research, and how these apply to practice. The implications of using quantitative and qualitative methods are examined, and practical advice is given on the available analysis techniques and software packages.

Autoren/Hrsg.

Remenyi, Dan

Swartz, Ethne

Money, Arhtur

Money, Arthur

Williams, Brian

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein Empirische Sozialforschung, Statistik
• Wirtschaftswissenschaften Wirtschaftswissenschaften Literatur für Manager
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation

Inhaltsverzeichnis

PART ONE: CONTEXT AND PROCESS
Business and Management Research in Perspective
Philosophical Background to Research
Research Strategies and Tactics
The Research Programme and Process
PART TWO: APPROACH, METHOD AND DATA
The Positivist Approach to Empirical Research
Phenomenology: The Non-Positivist Approach
The Research Process
Collecting Empirical Data
The Questionnaire
The Case Study
The Sample
Statistical Analysis
PART THREE: REPORTING RESEARCH
Ethical Considerations
Writing Up the Research
Evaluation of Masters and Doctoral Degrees