Buch, Englisch, Band 10, 286 Seiten, HC gerader Rücken kaschiert, Format (B × H): 161 mm x 240 mm, Gewicht: 598 g
Buch, Englisch, Band 10, 286 Seiten, HC gerader Rücken kaschiert, Format (B × H): 161 mm x 240 mm, Gewicht: 598 g
Reihe: Research in Consumer Behavior
ISBN: 978-0-7623-1304-4
Verlag: Jai Press Inc.
qualitative research methods. Topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior.
Series information at: http://www.elsevier.com/locate/series/rcb
- International in scope
- Qualitative and quantitative approach to consumer behavior research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Acculturation of Hispanic College Students
Sandra K. Smith Speck, Mark Peyrot, and Jennifer Gillis
Identifying Grocery Coupon-Prone Customers: A Household Demographics Perspective
Andrei Mikhailitchenko and Thomas W. Whipple
Inscribing the Personal Myth: The Role of Tattoos in Identification
Anne M. Velliquette, Jeff B. Murray, and Deborah J. Evers
Consumer Socialization Revisited
Karin M. Ekström
Metaphors of Self, Self-communication and Self-gifts in Interdependent Cultures: Narratives from Hong Kong
Annamma Joy, Michael Hui, Tsong-Sung Chan, and Geng Cui
Exploring How Role-Identity Development Stage Moderates Person-Possession Relations
Susan Schultz Kleine, Robert E. Kleine, III, and Debra A. Laverie
The Role of Attribute Order and Number Effects in Consumers Multiattribute Preferential Decisions
L. P. Douglas Tseng and Yuan-shuh Lii
An Experimental Study of Consumers Self-Reports of their Information Acquisition Processes
Alhassan G. Abdul-Muhimin
On the Symbolic Meanings of Souvenirs for Children
Stacy Menzel Baker, Susan Schultz Kleine, and Heather E. Bowen
