To operate as a successful manager requires an economic way of thinking, in particular a clear focus on efficiency and the working of markets. The Economics of Organizations and Strategy integrates business strategy within an economics framework, to give an economic perspective on areas of business such as organizational behaviour, marketing, finance, human resources and operations management.The book opens with an explanation as to how microeconomic theories and concepts relate to the organisational structures of firms and their strategies. It then builds on this introduction to show how these concepts relate to the boundaries, growth and management of firms. Having examined the inner workings of firms it then moves on to analyse their strategic behaviour and the influence of industry structure, product differentiation and R&D.Key features include: - Coverage of European competition policy - Integration of economic and game theoretic models to demonstrate strategic conflict and cooperation - Up-to-date business examples to demonstrate the application of theory in a 'real-world' context - Exercises that encourage students to work through business problems relevant to a prospective management role - A clear writing style that presents complex ideas in an accessible manner
Rickard
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Weitere Infos & Material
Preface Part 1: The Firm and the Creation of ValueChapter 1 ~ Economic Organisations and Efficiency
Chapter 2 ~ A Strategic Approach to the Firm
Chapter 3 ~ Vertical and Virtual Boundaries
Chapter 4 ~ Horizontal boundaries and Diversification
Chapter 5 ~ Growth and Entrepreneurship
Chapter 6 ~ Corporate Control and Organisational Design
Chapter 7 ~ Wages, Incentives and Human Resources Part 2: Capturing Value form the MarketChapter 8 ~ Market Structure and the Strategic Environment
Chapter 9 ~ Imperfect Competition and Government Intervention
Chapter 10 ~ The Dominant Firm and Predation
Chapter 11 ~ Price Discrimination and Bundling
Chapter 12 ~ Reputation and Vertical Restraints
Chapter 13 ~ Product Differentiation and Advertising
Chapter 14 ~ Competitive Advantage, Invention and InnovationGlossary
Sean Rickard is a senior lecturer in business economics at the Cranfield School of Management. Prior to joining Cranfield Sean worked for more than twenty years as a professional economist.
