Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

ed
ISBN: 978-1-260-45549-6
Verlag: McGraw-Hill Education

Buch, Englisch, 320 Seiten, Format (B × H): 156 mm x 236 mm, Gewicht: 542 g

The former Amazon executive who launched and scaled Amazon Marketplace gives business leaders the ultimate playbook on how to “think like Amazon” to succeed in the digital age.“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50 answers drawn from his experience as an Amazon executive—and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.The secret is recognizing that Jeff Bezos and Amazon have a remarkably consistent way to approach and meet challenges, new markets, and growth. Think Like Amazon reveals how Amazon achieves results and thinks about its business. Readers can explore the unique mindset and inner workings that drive Amazon’s operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Leaders will learn specific game-changing strategies that made Amazon stand out in a crowded digital world. They’ll discover actionable ideas to transform a culture and a business to digital and become the kind of platform company that customers obsess over. Rossman also offers insight into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know. If you want to compete and win in the digital era, you have to Think Like Amazon.

Autoren/Hrsg.

Rossman, John

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

INTRODUCTION: WHAT WOULD JEFF DO? Part I
Cultureidea
1 RESET YOUR CLOCKS:

Your Journey Will Not Be Short or a Straight Line
idea2 MERCENARY OR MISSION DRIVEN?
Be Strategic and Honest in Your Obsession,
and Then Obsess to Win idea
3 MOVE FORWARD TO GET BACK TO DAY 1:

Change the Culture of the Status Quo idea
4 OBSESSED IS DIFFERENT:

Create Customer Obsession in Your Business idea
5 DON’T GO ALONG TO GET ALONG:

The Risk Social Cohesion Poses to Achieving Hard Results idea
6 DELIVER RESULTS:

Own Your Dependencies to Overcome and Succeed idea
7 OWNERSHIP FOR EVERYONE:

Compensation Strategy to Drive Enterprise Optimization idea
8 AVOID COUNTRY CLUBS:

Stay Hungry Even When You’re Successful idea
9 MAKE THE ELEPHANT DANCE:

Portfolio Strategy and Governance for Innovation idea
10 YOU ARE THE CHIEF PRODUCT OFFICER:

The New Management Science of Being a Builder idea
11 ARE YOU WILLING TO
BE MISUNDERSTOOD?
Lessons from Amazon’s Biggest Innovations idea
12 GET TO YES:

Finance, Tax, Legal, and HR Teams That Matter idea
13 BLOW UP THE ORG CHART:

Don’t Let Your Organizational Structure and
Titles Get in the Way idea
14 GAMES FOR INNOVATION:

Spur Invention in Fun Ways idea
15 THE DOOR DESK:

Forcing Innovation Through Frugality Part II
Strategyidea
16 INTRODUCTION TO
MISSION IMPOSSIBLE:

Being Digital idea
17 EXPERIMENT, FAIL, RINSE, REPEAT:

Plan and Operate Your Experiments for Digital Success idea
18 SO YOU WANT TO BE A PLATFORM?
Platform Strategy for the Rest of Us idea19 YES, YOU ARE A
TECHNOLOGY COMPANY:

Decentralize Your Way to Digital Greatness idea
20 PIZZA FOR ALL!
The Magic of Small Autonomous Teams
idea21 NEVER SAY NEVER:

Don’t Let Past Positions Create a Trap idea
22 RELENTLESS.COM:

Next-Generation Operational Excellence idea
23 OPW:

The Strategy of Other People’s Work idea
24 THE MAGIC OF FORCING FUNCTIONS:

Get These Right, and Your Teams Will Take Off idea
25 WHAT’S YOUR FLYWHEEL?
Systems Thinking in Strategy Development idea
26 WHY IS THIS SO HARD?
Innovate by Reducing Friction idea
27 GRANTING CUSTOMERS
SUPERPOWERS:

Dreamy Businesses and Durable Needs idea
28 THINK DIFFERENTLY:

Improve Your Questions for Disruption idea
29 LAUNCH AND LEARN:

Business Expansion the Amazon Way idea
30 DON’T GIVE AWAY THE
OPERATING SYSTEM:

Partners, Vendors, and Strategy Part III
Business and Technologyidea
31 LIES, DAMN LIES, AND METRICS:

Use Metrics to Build a Culture of Accountability
and Customer Obsession idea
32 PROCESS VERSUS BUREAUCRACY:

Create Processes That Scale idea
33 DO THE MATH:

The Path to Automation and AI Starts with Formulas idea
34 CUSTOMER EXPERIENCE MATTERS:

Design and Measure the Customer Experience to Win
idea35 WHAT’S YOUR JUST
WALK OUT TECHNOLOGY?
Use the Internet of Things to Reinvent
Customer Experiences idea
36 INFORMATION SECURITY MUST DIE:

Making Security Everyone’s Job idea
37 OP1:

The Painstaking Process of Planning idea
38 STRATEGIC HEADCOUNT PLANNING:

Scaling and Innovating Through People Allocation idea
39 ARCHITECTURE IS THE BUSINESS STRATEGY:

Win Through Technology and Architecture idea
40 THE QUESTIONS YOU ASK:

Ask Your CIO These Questions—for Everyone’s Benefit idea
41 THE END OF ARTIFICIAL
ARTIFICIAL INTELLIGENCE:

Prepare for a Future of Machine Learning Part IV
Approach and Executionidea
42 ONE-WAY OR TWO-WAY DOOR?
Make Better and Faster Decisions idea
43 RAISE THE BAR:

Avoid the Biggest Hiring Mistakes idea
44 A NARRATIVE ABOUT NARRATIVES:

Ditch the PowerPoint and Gain Clarity idea
45 THE FUTURE PRESS RELEASE:

Define the Future and Get Teams on Board idea
46 FAQS:

Answer Others’ Questions for Your Benefit idea
47 WRITE THE USER MANUAL:

Start with the Customer and Work Backward idea
48 YOU ARE WHAT YOU EAT:

Create Change Via the Executive Team Reading List idea
49 FINANCE FOR FOOLS:

Free Cash Flow, Accounting, and Change idea
50 THE LAST WORD ON BECOMING DIGITAL:

Trust idea
50 PRINCIPLES ARE NOT A POSTER:

The Pursuit of Speed, Agility, and Digital Leadership
 
NOTES INDEX