Buch, Englisch, 192 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 449 g
Measuring, Marketing and Selling the Purchasing Function
Buch, Englisch, 192 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 449 g
ISBN: 978-0-566-08678-6
Verlag: Taylor & Francis Ltd (Sales)
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter 1 Introduction; Chapter 2 The Management Role; Chapter 3 The Profit and Loss Measurement System; Chapter 4 Measuring and Improving Buyer Performance; Chapter 5 Measuring Supplier Performance; Chapter 6 Marketing Theory; Chapter 7 Presentation and Selling Skills; Chapter 8 The Practical Application of Marketing and Sales Theory; Chapter 9 Marketing Research Questionnaire – Sample Questions; Chapter 10 Reverse Marketing; Chapter 11 Body Language (Non-Verbal Communication); Chapter 12 Technology Comes to Our Aid; Chapter 13 Ethics; Chapter 14 Conclusions;