The European Newspaper Market

Social Media Use and New Business Models
1. Auflage 2015
ISBN: 978-3-8487-1731-6
Verlag: Nomos

Buch, Englisch, Band 5, 154 Seiten, broschiert, Format (B × H): 153 mm x 227 mm, Gewicht: 234 g

Reihe: Online-Medien-Management

The newspaper market has been facing a lot of changes over time as a result of constant developments in technology, the economy, communications and social standards. In order to cope with a changing society, industries need to adapt to new business models.
The purpose of this research is to observe how European countries have changed as a result of the advent of the World Wide Web and subsequently the appearance of the Social Web. It analyses how the newspaper industry transformed its business model and which newspapers have been most successful in adapting to the new digital challenges.
Additionally, the use of social media by the biggest newspapers in selected European countries was investigated. The research examines multimedia, mobile services and offers, user-generated content, social communities, special communities and additional features.

With book chapters from:
Sonya Dimitrova, Anne-Lise Le Vaillant, Veronica Lilium, Aleksandra Smolarczyk, Kristina Stelzig, Maja Trebicka and Lore Verbrugghe.

Autoren/Hrsg.

Schwarzer, Bettina

Spitzer, Sarah

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Presse & Journalismus
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Journalismus & Presse