Buch, Englisch, 560 Seiten, Format (B × H): 184 mm x 241 mm, Gewicht: 825 g
Text and Cases
Buch, Englisch, 560 Seiten, Format (B × H): 184 mm x 241 mm, Gewicht: 825 g
ISBN: 978-0-19-569070-5
Verlag: Oxford University Press
Managing Retailing - Text and Cases is all about running the business of retailing - as a retailer or as a marketing manager of a company. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives
Designed as a fundamental textbook on the subject, the book would also benefit professionals in managing day - to - day retail operations as well as build a long - term sustainable strategy for competitive advantage.
Sinha / Uniyal
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Designed as a fundamental textbook on the subject, the book would also benefit professionals in managing day - to - day retail operations as well as build a long - term sustainable strategy for competitive advantage.
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