Exploring Innovation

3. Auflage 2015
ISBN: 978-0-07-715839-2
Verlag: McGraw-Hill Education - Europe

Buch, Englisch, 360 Seiten, Format (B × H): 187 mm x 244 mm, Gewicht: 690 g

The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
The new edition has been fully revised and updated with a more intuitive structure to now feature: - A greater emphasis on what innovation involves. - A new chapter on Value Capture. - Expanded coverage on Services and Process Innovations. - Two new chapters covering Global and Green trends in innovation. - 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.

Autoren/Hrsg.

Smith, David

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

PART 1: What Is Innovation?
1Introduction
2Types of innovation
3Theories of innovation
PART 2: What Does Innovation Involve?
4Sources of innovation
5The process of innovation
6Value capture
7Intellectual property rights
PART 3: How Do You Manage Innovation?
8Innovation strategy
9Technological entrepreneurs
10Funding innovation
11Managing innovation
PART 4: Developments in Innovation
12Innovation offshoring
13Green innovation
14National innovation systems
References
Resources
Index

Über Autor(innen)

Smith, David
David Smith is Professor of Innovation Management at Nottingham Business School, Nottingham Trent University.