Buch, Englisch, 260 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 583 g
Making Sense of Marketing Data
Buch, Englisch, 260 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 583 g
ISBN: 978-0-471-49543-7
Verlag: Wiley
Autoren/Hrsg.
Weitere Infos & Material
Foreword by Andrew McIntosh.
Preface.
Acknowledgements.
Mastering Twenty-First-Century Information.
Acquiring Effective Information Habits.
A Primer in Qualitative Evidence.
Understanding Survey Data.
Designing Actionable Research.
Holistic Data Analysis.
Information-Based Decision-Making.
Bibliography.
Index.