Buch, Englisch, 202 Seiten, HC gerader Rücken kaschiert, Format (B × H): 161 mm x 240 mm, Gewicht: 487 g
Buch, Englisch, 202 Seiten, HC gerader Rücken kaschiert, Format (B × H): 161 mm x 240 mm, Gewicht: 487 g
ISBN: 978-0-7619-4700-4
Verlag: SAGE Publications Ltd
Autoren/Hrsg.
Weitere Infos & Material
Introduction
The Consumer-Oriented Approach to Marketing
New Products and Their Meanings
Paradoxes of Meaning
Whose Marketplace Is It Anyway?
Innovation and the Creative Consumer
Revisiting the Time of Adoption and Resistance
When Innovation Becomes Creativity
Conspicuous Consumption, Downshifting Reconsumption
Production and Consumption
Conclusion