Smarter Digital Marketing for Businesses Big and Small
Buch, Englisch, 240 Seiten, Format (B × H): 148 mm x 216 mm, Gewicht: 430 g
ISBN: 978-0-8144-3731-5
Verlag: HarperCollins
Demystify digital marketing in a way that makes sense for your business • Do more with less • Build a strong brand with something to say • Find inspiration in unexpected places • Create relevant and engaging content and promote it via Twitter, Facebook, and other channels • Integrate strategy and message across touch points for a unified brand experience—both online and off • Spark dialogue with your community of customers • Measure what mattersThe result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.